Welshot Photographic Academy said that their biggest problem with attracting new potential academy members was that it was hard for them to show how they were different from your average photography club, and also that people are usually intimidated at the prospect of joining a group of strangers whilst also being a photography novice.
The solution was to create a series of fly-on the wall documentary style videos, including short interviews which would give the target audience a genuine insight into what goes on at Welshot events, what types of people are there, and generally what to expect if they chose to attend.
Edited with bright animated branding/graphics, and a general uplifting/cheerful feel, the videos genuinely reflect the friendly and encouraging atmosphere you would expect at any of the events.
For further info about Welshot: https://www.welshotimaging.co.uk/
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